How to find an SEO company in Vietnam?Finding an SEO company in Vietnam involves a strategic approach to ensure you choose a reliable and effective partner. Here's a step-by-step guide to help you in your search:
- Define Your Needs: Clearly outline your SEO requirements. Determine whether you need a full-service SEO package, technical optimization, content creation, link building, or a combination of these services.
- Research Online: Start by searching for SEO companies in Vietnam using search engines and social media platforms. Look for companies with strong online visibility, informative websites, and positive reviews.
- Check Portfolios: Visit the websites of potential SEO companies to review their portfolios. Assess their past projects, case studies, and client testimonials to gauge their expertise and quality of work.
- Ask for Recommendations: Seek recommendations from colleagues, friends, or industry contacts who might have experience with SEO services in Vietnam. Personal recommendations can be valuable.
- Attend Industry Events: Attend local digital marketing or SEO events in Vietnam. These events provide opportunities to network with professionals and gather insights about reputable SEO companies.
- Evaluate Their Website: A reputable SEO company should have a well-optimized and user-friendly website. Check their search engine rankings, website speed, and overall online presence as indicators of their expertise.
- Check Online Reviews: Look for reviews and ratings on platforms like Google My Business, Facebook, and industry-specific forums. Positive reviews from previous clients reflect the company's credibility.
- Assess Communication: Reach out to the SEO companies you're considering and assess their communication responsiveness. A prompt and professional response indicates their dedication to client interaction.
- Request Proposals: Contact shortlisted companies and request detailed proposals. A thorough proposal should outline their approach, strategies, timelines, and pricing.
- Ask About Reporting: Inquire about the type and frequency of reporting they provide. Regular performance reports are crucial for tracking the progress of your SEO campaign.
- Evaluate Expertise: During discussions or meetings, ask about their team's expertise, experience, and knowledge of the Vietnamese market. A knowledgeable team is essential for effective localized strategies.
- Discuss Budget: Have an open discussion about pricing and your budget constraints. While quality should be a priority, ensure the pricing aligns with the services offered.
- Check References: Request references from the SEO companies and reach out to their previous clients to gather insights into their experiences and outcomes.
- Trust Your Instincts: Trust your gut feeling after interacting with the company representatives. A company that instills confidence and demonstrates professionalism is a good fit.
SEO Expert: Professional SEO Expert Skills?SEO is actually quite easy to learn, anyone can become an SEOer. Regardless of the past, they have been entrepreneurs, marketers, journalists… However, not everyone can become a professional, or in other words develop into an SEO expert.
On the other hand, becoming an SEO expert is always the top goal of SEOers. To become an SEO expert, you have to study a lot of factors related to the habits, skills and knowledge required to equip the path to the professional SEOer.
Who is an SEO expert?SEO experts have a lot of experience working, keeping up with trends and fluctuations in the SEO industry. In addition, SEO experts also have the ability to recognize and answer users' questions about SEO. They regularly update new trends and apply them effectively.
SEO experts are also those who have the ability to come up with ideas for marketing plans. They can also directly recommend appropriate marketing implementations.
What are the duties of an SEO expert?SEO experts often take advantage of every minute to research the search technology industry. They regularly follow and learn from other famous experts around the world.
Specific duties of an SEO Expert include:
- Set the rules
- Industry research
- Update SEO trends
- Planning SEO strategy
- Leading every strategy
- Conduct trial and error checking
- Analyze data and turn it into conversion rates
- Plan, test, discuss and execute a marketing strategy.
Who is an SEO staff?SEO staff are the recipients of recommendations from other departments. Especially from experts and directly carry out all SEO process.
SEO staff can sometimes deploy better strategies than SEO experts. But the scope of their work is still limited because they almost follow instructions and carry out the same work every day.
The duties of an SEO staff include:
- Proficient implementation of SEO techniques
- Set up and implement strategies recommended by SEO expert
- Receive instructions and embark on research work
- Implement SEO process and report results
- Make sure the data is installed correctly, check for errors.
- Maintain work progress
How to become an SEO expert?
4 Habits of an SEO Expert
- Be patient, practice a lot
- Take risks, take risks
- Build relationships
- Always Create, Learn
Be patient, practice a lotIt is not true to think that, to be good at SEO, you just need to read a lot of in-depth articles from industry experts or participate in discussions in a certain SEO group or forum.
The fact is that the Google algorithm like other search engines is constantly changing. Therefore, SEOer must diligently update regularly that they need to practice continuously every day.
To become an expert in SEO, you have to start from the job of an SEO staff by practicing a lot, very patiently.
In addition to practicing on the client's website, create your own website and then carry out the same operations, such as: content creation, on-page optimization, off-page, backlink building, ...
These experiences will help you progress a lot in the SEO process, maybe even becoming a real SEO expert.
Take risks, take risksAny SEOer has had to taste the bitter taste of being penalized by Google algorithms. Some of those obsessions can be mentioned as Panda, or Penguin, etc.
But from those penalties, you accumulate a lot of experience, to become more seasoned. On the contrary, we also only know how to follow the instructions blindly to avoid risks.
Besides, if you want to get better with SEO, you also need to learn new methods and do not hesitate to apply it to the implementation process even though it may affect the effectiveness of the project.
If you don't take the risk, you will never learn interesting things later, don't be afraid to try.
Build relationshipsExperts in the SEO service industry in Vietnam or even around the world have a close relationship with each other. Collaborative growth mindset not only helps them reach further in their work. It also contributes to building a strong SEO affiliate network.
Always Create, LearnSEO generally just revolves around creating content, building links, optimizing SEO on-page, off-page… The difference lies in the way of execution and also the ability to be creative in how to create an advantage over the competition. with competitors.
Creativity is a process of trial, error, adjustment, and continued experimentation until the most perfect result. The truth is that being creative helps you get ahead of your competition quickly and effectively.
Parallel in the creative process is learning from mistakes and trying to suggest the right method of correction.
What knowledge is required of an SEO expert?
Knowledge of Online MarketingThe essence of SEO is still doing Marketing, more specifically, Online Marketing with most of the implementation process being done online.
In other words, SEO is a part of Marketing 4.0 that helps promote the process of promoting products, services and business brands on the internet to users more effectively.
To become an SEO Expert, you need to be equipped with a thorough comprehensive online marketing knowledge source, including: Google adwords, Banner Ads, Facebook Ads, Youtube Ads, Viral Marketing...
Besides, a little knowledge of business or foreign languages also helps a lot in absorbing online marketing information. This will help you perform SEO tasks more easily and conveniently.
SEO knowledgeOf course, to be able to SEO well, you need to have SEO knowledge.
SEO knowledge is accumulated from project implementation experience, but most of it comes from your learning process. Nowadays, there is a lot of knowledge about SEO on the internet. However, some of them may be untested, so you need to know the options.
9 Expert SEO Skills Needed
- Analytical skills
- Research skills
- Dialectical thinking
- Excel skills
- Programming skills
- Communication skills
- Writing skills
- Prioritize work
Analytical skillsAnalytical skills are considered the most important factor for an SEO professional. Specifically, it's the ability to measure the success or failure rate of an SEO campaign.
First of all, SEO professionals are required to be able to read and analyze the data they receive. From there, they proceed to apply it to the business website to reap certain results.
SEO is a fact-based process; Therefore, SEO experts with strong analytical abilities will be more likely to succeed.
Research skillsThe second most important skill for an SEO professional after analysis is research.
Researching an SEO campaign usually starts with keywords and competitor analysis. It provides the insights needed to create a strategic foundation for the campaign.
Next, the SEO expert needs to run an experiment to see how the tactic affects search rankings and user perception.
Finally, SEO professionals need to constantly monitor and update the changes from the Google algorithm by reading articles and paying attention to what Google is doing.
Dialectical thinkingEvery website has a different structure and there are many factors that affect keyword rankings. The job of an SEO expert is to detect potential problems on your website from many angles and find effective ways to fix them.
Besides, you can also conduct research on competitors' websites to find out their strengths and weaknesses in order to reasonably apply to the status of your website because users often tend to check the campaign. yours compared to the competition.
Excel skillsData collection alone is not enough for an SEO professional.
Sometimes, you need to know how to transform that data based on some operations in Excel, such as Vlookups, concatenate, IF function... to derive the necessary insights.
Read more Vietnam SEO master
Programming skillsSEO experts are not web designers. But they also need to have a basic knowledge of web design and Meta tags.
In some cases, SEO staff also need to consult an expert on issues related to page load speed, server redirects, microdata tagging, and basic HTML tags.
In general, an SEO expert does not necessarily have to be able to code. But at the very least, they need to understand the coding implications of the changes they require from web developers, common mistakes, and how to fix them effectively.
Communication skillsGood communication is a highly valued skill in the SEO environment.
First, with colleagues, SEO experts need to communicate proactively and really connect with other team members.
With customers and partners, make sure you have the ability to explain complex concepts and project processes to them.
Finally, SEO experts communicate with readers and users through standard SEO articles that are easy to read and grasp.
Writing skillsContent strategy accounts for 80% of the success of an SEO campaign. So, to become a true SEO expert, you must practice professional writing skills.
FlexibilityIn SEO, there is no such thing as all right or wrong. One strategy may work for one company but not for another. Google changes its algorithm constantly.
Therefore, as an SEO expert, you need to know how to flexibly switch and adjust your strategy to suit your business at any given time.
Prioritize workSEO professionals need to understand the importance of each task. From there, they can complete the task in order of priority, from difficult to easy.
For example, building backlinks is one of the most time-consuming and difficult tasks of SEO. It is also one of the most important factors in determining rankings. Therefore, you need to devote more time and attention to this process to ensure the effectiveness of the project.
10 Steps to Becoming an SEO Expert
- Step 1: Understand how search engines work
- Step 2: Learn the basics of search engine marketing
- Step 3: Understand the true meaning of SEO
- Step 4: Choose the right SEO training place
- Step 5: Continuously update changes in the SEO industry
- Step 6: Choose the Right SEO Tool
- Step 7: Practice SEO – SEO is not theory
- Step 8: Prove Your SEO Expertise
- Step 9: Be patient
- Step 10: Follow the instructions of top SEO experts
Let's take a look at the fastest way to become an SEO expert.
Step 1: Understand how search engines workBefore thinking about SEO, you need to find out how search engines work.
The following content will help you understand how the Google search engine works. Similar to how other search engines work.
Step 2: Learn the basics of search engine marketingBefore you get started, you should have a general idea of all the different principles that make up search engine marketing (SEM) and digital marketing (Digital Marketing), not just SEO.
SEM is an abbreviation of the term "Search Engine Marketing", which you can understand in Vietnamese as "Search Engine Marketing". In other words, SEM is a form of online marketing, applied to search engines like Google, Bing...
Step 3: Understand the true meaning of SEOSEO isn't just about keywords and links, it's so much more. The real mission of SEO is to give users a great experience and give them exactly what they want.
The goal of SEO is not just to get more search engine traffic. SEO also converts it into regular visitors and recurring customers.
SEO has several sub-components, the most important of which are:
- Technical SEO – Crawling and Indexing
- SEO OnPage and SEO OffPage – On-page optimization and Website promotion
- SEO Standard Content – Optimizing Content
Step 4: Choose the right SEO training placeWhen you start learning SEO, you will realize that there is too much SEO information on the Internet. And a lot to learn and this ends up creating a mess.
You should learn SEO skills by becoming an SEO staff at a reputable SEO company. There, you will be taught the necessary skills by SEO experts. You also gain experience when participating and experiencing from actual SEO projects.
Step 5: Continuously update changes in the SEO industrySEO has no fixed rules or procedures. SEO rules and algorithms are always changing. Google alone is making more than 250 changes to the ranking algorithm each year. SEO professionals need to be aware of these changes and adjust their SEO campaigns accordingly.
The best way to stay up to date is to follow a few SEO news sites. Official forums or Twitter by Google or industry experts.
Some websites can keep you up to date with SEO changes
Search Engine Land – One of the oldest websites in the SEO industry. Formerly owned by Danny Sullivan, he now works for Google.
Google Blog – a Google blog dedicated to search
Google Webmasters Blog – Google's official blog for webmasters. You need to check back regularly to receive news about the latest changes in search.
Step 6: Choose the Right SEO ToolThe truth is that you cannot do SEO alone. There is a lot of information to process to make decisions and if you try to do everything by hand. Use the tool to save you the time spent analyzing the numbers.
There are many tools to help you take control and practice good SEO. Choosing the right tools will help you get more in-depth analysis.
Tools you can use
- Google Search Console (free) – Google webmaster tools. This is one of the most useful tools for SEO. It's free and can give you a lot of information about your website.
- Google Analytics (Free) – Another free tool from Google. You can use Google Analytics to learn many things about your traffic. Google Analytics (GA) can also track how users navigate your website. There are tons of reports to explore and plenty of metrics to analyze.
- Ahrefs (fee) – Ahrefs has a monthly fee but it is one of the most reputable SEO tools in the industry. You can try it for free for 7 days to test it out before you buy it.
Step 7: Practice SEO – SEO is not theorySEO is not theory, most of it is practice. The result from theoretical SEO research should be a list of your actions. You can apply to your website to improve and measure performance.
Reading case studies where others have had success with SEO campaigns is a great way to get fresh ideas.
Step 8: Prove Your SEO ExpertiseThey say that one of the best ways for others to absorb something is to try to explain it to them. The same is true for SEO.
I learned a lot and improved my SEO skills dramatically when I started writing about SEO. You should start an SEO blog and share your SEO experience with others.
Over time you will find that knowledge sharing is a great way to learn new things about SEO. At the same time you help others, it's a remarkable experience.
Step 9: Be patientThere is no way to talk about SEO without mentioning the word “patience”. SEO takes time to work and you shouldn't jump to conclusions too soon.
SEO is not the fastest way to increase your traffic. If you want instant results then try PPC campaigns. SEO to build a long-term sustainable business by building a solid foundation. It will get you 24/7 organic traffic for years to come.
Before making any SEO related changes, you should note the rankings and traffic (for a period of time) before the change and compare with the time period (in terms of duration) after the change. change.
Monitor your ratings and traffic and take your time before making a decision.
Step 10: Follow the instructions of top SEO expertsLast but not least, on the road to becoming an SEO expert. You will face some difficulties. There will be times when you will be frustrated, frustrated and ready to give up.
Don't worry, this is normal. If you read the stories of others, you will understand that none of them got where they are today by luck. It's the result of hard work and countless hours of SEO testing and reading.
CONCLUDEAnyone who is involved with a website or an online business will become an SEO expert. They can be marketing managers, developers, webmasters, web designers, network managers, PPC experts, independent entrepreneurs, and e-commerce owners.
SEO is the foundation of all digital marketing campaigns. SEO can help increase engagement in the SERPs. It also brings many other benefits to the Website.
Becoming an SEO expert is not easy but it is not difficult either. This process involves a lot of reading, practice, and testing.