vietseo @ vietseo.com 
* Vietnam SEO services: +84917 212 969
What’s in my current contract? Re-read the contract. What does it include? When does it end?
What’s the process if I cancel? Sometimes you won’t gain access to your website or you’re tied into a contract you didn’t know had an end date.
How will we communicate and how often? Set expectations early, otherwise you’re setting yourself up for disappointment.
Do I have full access to my site and Analytics/Adwords accounts? It’s helpful to know who has FTP access, CMS access, Analytics access, and AdWords access.
Will I own my website? Many SEO companies have website ownership clauses built into their contracts. For example, some will build “free” websites, but if you leave your contract early you lose all rights to it (We, of course, don’t do this. When you buy a website from us, it’s yours from day one).
Do you provide guarantees? A good SEO company doesn’t. Because of all the moving parts and because each website is different, it’s impossible to guarantee results. If you talk to a company that does, you need to back away as quickly as possible!
Have you done work like this for companies similar to mine? This is crucial. Different industries have different nuances and SEO requirements, which means you need to find an SEO provider that knows your specific industry backward and forwards.
What contracts and options are available? How do I determine the right budget? It depends on your starting point, goals, competitive landscape, and internal capabilities. No one size fits all—there are no cookie cutter solutions, at least not from the best companies.
What are all your fees and payment options? Be sure you know every single aspect of how you’re going to pay for what SEO costs. Otherwise, you might have work withheld because you “didn’t pay.”
Work with Our SEO Company to Grow Your Business
So if you’re trying to choose the best SEO company (or best local SEO company), you have to ask yourself—how do I want to appear on the web? Do I want people to think of my company as a scam because my marketing people are a scam? Or do I want my site to be a reflection of my business? If you’re interested in the latter, contact us and our SEO experts today.
Best SEO Services in Singapore by Stridec
Stridec is a proven SEO agency that have helped many recognised brands and major corporations, as well as small and medium-sized businesses, achieve stellar SEO performance to drive their growth objectives, bringing them more traffic, customers and revenue in the process. Our team of Singapore SEO experts and consultants have years of experience with business SEO service and know exactly what works and what doesn't, so that you can get the SEO results that you desire in the shortest time possible.
If you're in need of a credible and results-oriented Singapore SEO agency to bring your online presence to the next level, Stridec is the right SEO partner for you. Talk to us today.
Why is SEO important for your business
e. your website) over time.
And the best part is:
The value increases over time, so the more sustained your commitment to SEO, the better your results in the long run.
SEO gives your business credibility
It has become a societal norm in today's world that whenever someone needs a product or service, the first action would be to "google for it".
The cool thing about being visible to users whenever they search for a product or service related to your business and your website shows up among the first few search results, your brand is instantly recognised as an authority in your industry or field of expertise.
This association immediately makes you and your business more credible and trustworthy than other competitors, even if they are more established than you.
Such a perception cannot be forced or faked, and can only be earned through a disciplined SEO process to get your website onto the first page of Google search.
Now, imagine that the top search results related to your trade are all throwing up your competitors' websites, and grabbing the lion's share of all the search traffic. How would that make you feel?
If you don't want to lose any more search traffic and potential customers to others, take action on performing SEO for your business now.
SEO lets you achieve more with your money
Many times, you may be tempted to take short-term actions such as running PPC ad campaigns such as Google Ads to generate immediate traffic and eyeballs to your website.
However, with cost-per-click (CPC) constantly on the rise, you'll end up having to pay more and more to sustain and meet your lead generation or customer acquisition objectives.
Moreover, the majority of clicks for any search terms still land on organic search results, rather than paid ads.
On the other hand, with the right strategy and disciplined execution, SEO allows you to generate more leads and sales over time without incurring additional costs.
A strong ranking at the top positions on Google search results will give you the most bang-for-buck for your digital marketing budget.
Therefore, SEO is the holy grail and ultimate digital marketing strategy for creating an automated and everlasting funnel for continuous traffic to your website.
Best SEO Singapore Agency with Proven Results
When it comes to search engine optimization, results don't lie.
We believe that the best way to prove our SEO prowess is to demonstrate the ranking results of our own website on Google search.
We walk the talk and are ourselves ranked on the first page of Google search results for a good chunk of seo related keywords including:
seo singapore
seo service
seo services
seo marketing singapore
best seo singapore
seo agency
seo company
seo company singapore
seo consultant singapore
But wait, that's not all...
As an established e-commerce consultant in Singapore and across Asia, we are also ranked at the top of Google for e-commerce related keywords like:
ecommerce agency
ecommerce consultancy
ecommerce seo company
ecommerce consulting
ecommerce marketing agency
ecommerce solutions provider
What this means is…
We know exactly what works and what doesn't when it comes to SEO.
Hence, we are ruthlessly efficient about our SEO approach so that every action we take will produce the maximum results and move you up the search rankings faster.
This ensures that you get ahead of your competition and dominate your market in the shortest time possible.
What Makes Us Different from other SEO companies?
Unlike other SEO agencies, we know what works and what doesn't when it comes to search engine optimization, because every recommendation or action that we provide our clients, we tried and did it to ourselves first.
We are also very particular about the long term stability and sustainability of your website's ranking performance.
So we focus on tactics that give your website a cumulatively strong foundation over time that is less susceptible to the constant Google algorithm updates.
Good SEO practice is also about providing your target audience a good user experience. As such, we also look into and advise accordingly areas of improvements needed on your website and make it more appealing to site visitors, thereby increasing your conversion rate.
Why improve your SEO?
Nothing is more important than a good search engine ranking. Improve the visibility of your website and your online presence.
Natural referencing is a discipline that is constantly being updated.
A well done SEO improves the natural traffic of a page from a search engine like Google. Improving your SEO with the help of an expert’s knowledge means gaining visibility in search results.
Increase brand visibility ;
Improvement of the website popularity ;
Getting more traffic ;
Increase in the rate of customers and sales ;
High long-term profitability ;
As most business owners, you probably heard of the benefits SEO can provide for most businesses.
You probably understand how important it is to grow your business online.
So, what is an SEO company?
SEO is quite complex. Browsing for an SEO agency can also be quite confusing since you won’t be able to tell a good agency from a bad one. With all the hype, it’s obvious most business owners have encountered many SEO agencies in the past.
Even if the agency talks about their service, what they do and what you can get from it, you might still find it hard to fully grasp what those companies do, especially with all the complex vocabulary.
SEO agencies generally provide a wide range of services, here are a few:
Let me summarize what SEO companies do in a nutshell with this little diagram:
What do SEO Companies Offer?
SEO companies offer services that helps you optimize your search engine results which in turns helps you improve your visibility online.
Search engine optimization is about changing your website, its design, creating & optimizing your content and generating links back to make sure you appear in the search engine results.
The more optimized your website and content is, the more search engines like Google are likely to rank your website on the first pages of the search engine results (keywords or phrases relevant to your business) you are trying to appear for.
One of the biggest benefit to work with an SEO agency rather than having someone internally is that they have experience generating results for companies like yours.
SEO experts (not all of them) know what works and what doesn’t to make your brand appear in search engines such as Google, Bing or Yahoo.
Most SEO agency have a team of SEO experts that have a wide range of combined experiences. This combined experiences can be extremely valuable because they know exactly what to do to generate results efficiently.
Website auditing
Tailored SEO strategy
Website speed optimization
Content marketing creation
In summary, they can help you create the right SEO strategy and then take care of implementing it for you. The best SEO agencies will work with you constantly to generate results. They will treat your business as their own, meaning they will be extremely dedicated to your business.
The goal of an SEO agency is to generate the best results based on your goals. Your goals could be generating a strong return on investment or gaining as much visibility as possible. The SEO team will be there to see your goal through.
How can they achieve such results? It’s a combined work of all their experience to make the right decisions and a relentless attitude to always find ways to improve & understand what worked and that didn’t.
At least, this is our attitude at K6 SEO Agency because we want you to get as much as possible from our work with you!
What are the true benefits of working with an SEO company?
Working with an SEO company has tons of benefits for your business because search engines are some of the most visited websites online which means you can gain a lot of visibility.
Here are the three most known ways an SEO company can help:
#1 – Improving Your Search Engine Results
A solid SEO company will be your best ally when it comes to increasing your website’s ranking on search engines such as Google. With current knowledge, strategies and tools, an SEO company will be able to optimize your website to increase its authority on search engines.
The first step for an SEO agency is to do keyword research. This phase of the SEO process is really important because targeting the right keywords can attract the right audience to your website.
After this phase, they will also optimize your site architecture to let search engines crawl your website results. This means that the search engines will be able to see the pages on your website.
Your SEO company will be able to find which modifications are needed your site design & content to help your search engine rankings and help you implement those chances efficiently.
In summary, the higher you rank for your desired keyword, the more you will attract the right prospects who will have a high chance of becoming your customers.
#2 – Attracting The Right Target Audience
The goal of an SEO company is not to bring you any visibility, they want to target high intent keywords. High intent keywords are keywords your target audience might search that would signal that they are truly interested in what your company has to offer.
For instance, if at K6, we rank for “Facebook ads agency” rather than “Facebook sexy video”, we are much more likely to generate leads and sales from the first keyword than the second one.
This is what we call high intent keywords, keywords that are aligned with your products & services to bring relevant traffic.
In addition, as you bring more traffic to your website through the relevant keyword searches, you are much more likely to generate sales and leads. You could have 10,000 visitors through a low intent keyword and would make more money from 100 visitors with a high intent keyword.
According to Moz, the first page of Google captures 71% of search traffic clicks and has been reported to be as high as 92% in recent years.
Google is really good at showing to people what they are looking for. In other words, if you match your content with the intent of people, you will get a lot of quality traffic.
#3 – Trackable Results to Measure
Although the ranking for high intent keyword is the essence of SEO, it’s also important to know where results come from. It’s how we’re able to optimize and focus more on certain keywords overtime. SEO is easily trackable which can truly help you improve over time.
No matter what an SEO company has done in the past, your new SEO agency can help you generate strong results. In fact, you can ask your SEO company to send you a monthly report of the improvements in your ranking, the words you rank for and much more!
This can be extremely helpful to further understand what people search for when they want to learn more about your company.
By asking your SEO company for a monthly analytics report on your SEO campaigns, you can better understand how the SEO services provide value for your business.
It’s important to ask your SEO company to give you such information because it provides a breakdown of your results.
Having an SEO company that explains well what they are doing is extremely important to make sure you understand what is going on.
This gives you control in knowing if you are generating satisfying results for your brand. You might find traffic volumes, keyword rankings, traffic sources, revenue generated, and much more.
What are SEO Services?
SEO services are quite vast but they represent the process of optimizing the pages of your website and its backlinks to increase your search engine rankings.
The SEO company provides such services for his client to rank on the first page of the search engine results page (SERP) in order to generate traffic for relevant keywords to their products and services.
In such SEO services include not only the strategy of changing certain things on your website but also doing it for you in order to help you rank higher for your desired keywords.
Knowing what an SEO company is and the benefits of working with one, let’s talk about the services they offer in more specifics. What do SEO experts do?
The job of an SEO expert is to analyze your website ranking and one of your competitors to find the relevant keywords you should rank for.
They then help you make the necessary modifications to get you to generate traffic from the searches of those keywords. The best way to fully grasp what they do is to understand the services they usually offer.
#1 – Website Analysis & Audit
Most SEO companies will begin working with your company by doing an audit of your website and your current SEO rankings. This includes:
Looking at your site’s architecture to make sure it appears in the search engines
Figuring out for which keywords your website ranks for
Analyzing the speed of your website
And much more
This helps the SEO company determine the low hanging fruits of your current website’s ranking. Those low hanging fruits can be weaknesses or strengths.
For example, maybe your website is extremely slow, then they could turn your weakness into a strength. On the flip side, you could already rank well for a desirable high intent keyword and they could capitalize on that in their SEO strategy.
The final step of the SEO audit & analysis is to look at who your competitors are in terms of SEO and what their strategy is. This will them a good idea of what they can do rapidly to get you up to par and eventually gain better results than them.
This phase also helps your SEO company understand who your target audience is and what they are searching for. In the SEO strategy, this will enable your SEO company to get tons of relevant keyword & content ideas in the future.
In summary, by better understanding your business and its competitor’s SEO rankings, your SEO company will be able to create a strong & pandemic-proof SEO game plan & strategy.
#2 – SEO Game Plan & Strategy
The analysis and audit gave us a good understanding of which keywords to aim for and who your target market is.
Vietnam SEO service, SEO delivers long term results after a period of effective, Overall SEO: is optimizing the entire website according to Google standards and some other factors to increase the reputation and quality of the website, while improving
Additional tactics they may use to help a company improve its ranking and online brand include placing links throughout the internet that lead back to the company’s website, developing original content, managing pay-per-click advertisements and designing new websites or social media pages.
Benefits of SEO Firms
When a small business hires an SEO firm, they may reap a wealth of intentional and even unanticipated benefits.
A successful SEO campaign can result in improved search engine rankings that drive new, organic traffic to a company’s website.
This new traffic, especially if combined with website design services and the right content and landing pages, can lead to many conversions, meaning a growing number of paying customers and an increase in revenue.
Because SEO firms specialize in online marketing and branding, many offer public relations and brand management services that improve a brand’s reputation across social media pages, search results, and even third-party websites that contain online reviews.
Additionally, SEO firms can help companies specifically target the right customers for their brands using data such as demographics, location, and buying habits.
Strategies such as email marketing and social media campaigns can deepen customer engagement and even use automation to save companies time while still increasing website traffic and profits.
What to Look for in an SEO Firm
When you’re looking for the right SEO firm for your small business, you’ll likely want to find one that has experience working with your industry and offers multiple service lines and comprehensive strategies that meet your company’s unique needs.
Depending on your industry and online branding, you may want to look for an SEO firm that:
Offers multiple SEO strategies such as local and international SEO
Provides specific eCommerce strategies including Amazon SEO
Has pay-per-click management experience across a variety of popular sites
Is experienced in social media marketing
Offers brand management services with a transparent, systematized approach
Provides detailed and easily accessible reporting to keep its clients up-to-date on exactly how their money is being spent and the progress being made
Takes the time to understand and research your company and competition to develop the best keywords
Focuses on conversions and delivering a high ROI
Offers services at a price that fits your budget
Doesn’t require overly long contracts
The Cost of SEO Firms
Depending on factors such as where the firm is based, its size and level of experience, the cost of SEO firms can vary significantly.
Many firms charge an hourly rate, and prices can range from below $25 an hour to more than $300 an hour.
Typically, firms that charge as low as $25 an hour are based outside of the United States, such as the several on our list headquartered in India.
Most often, firms do not post their prices directly on their website and require potential clients to call or email them for a consultation.
Typically, however, this includes an introduction to their services such as a free website audit to show how they believe the company’s rankings could improve.
Many firms with high-quality, comprehensive strategies or exceptional levels of expertise in certain industries may charge anywhere from $100-$200 an hour.
Some may offer month-to-month or longer term contracts, and some may also price their services in packages that include a specific number of keywords or content creation services per month.
SEO should never be an afterthought even though the return is not immediate.
To rank first in a Google search result, your store's content needs to match a potential visitor's intent.
Optimizing your site for SEO can feel intimidating and tedious, but really it’s all about understanding how search engines work and how searchers use them and implementing that insight into your pages copy, then methodically running through some completely accessible backend tinkering.
We've put together a step-by-step guide to optimizing your Shopify store—no SEO experience required.
Why is SEO so important?
1. The majority of traffic comes from organic search
If you don’t have an SEO strategy for your store, you might be missing out on traffic and revenue.
Online stores can expect 35% of total traffic to come from search engine results pages and 33% of revenue from this organic traffic making it the marketing channel that can produce the highest traffic and revenue, according to Wolfgang Digital.
2. Paid advertising costs are increasing and SEO is “free traffic”
If you’re generating most of your sales through paid advertising channels like Facebook or Instagram, this can eat into your profit margins. Although generating organic traffic takes time, it should eventually become your best acquisition channel which makes its costs sustainable.
Putting work in to increase organic traffic through SEO may cost you time and effort, but its compounding effect makes organic traffic the best value for money channel to produce customers.
3. Ranking first in search engines can get you up to 30% more daily traffic
There’s a joke in the SEO world that if you wanted to hide a dead body, you’d put it on page two. That’s because being in first place gets the most clicks—disproportionately so compared to ranking in 11th position.
If you happen to have a page that is performing well for organic traffic even without having done any optimizations for search, the likelihood is you can improve the page to bring more traffic, sometimes with the smallest tweaks.
Before you start: Essentials to improve your Shopify SEO
There are a few vital things you need to set up before jumping into improving your Shopify store’s SEO. These are:
Purchase a custom domain. Simply put, your store needs its own domain to succeed in SEO. Custom domains create more trust with potential shoppers clicking through from search engines and they’re also more memorable. If you still have brandname.myshopify it’s time to upgrade to a custom domain like brandname. You can pick up a custom domain for anywhere between $10–$20 a year. If you need help, we have a resource on how to choose a domain name for your store.
Ensure you have Google Analytics installed on your site. Google Analytics is free to install on your website and lets you see how much traffic and what it does on your site. Learn how to set up Google Analytics on your Shopify store.
Ensure you have Google Search Console installed on your site. Google Search Console gives you insight into what pages rank for which queries, where they rank, and how many clicks you get amongst other useful insight. Learn how to set up Google Search Console on your Shopify store.
Have a mobile ready theme. Shopify offers a handful of free themes and they are built with Responsive Web in mind out of the box. If you’ve made any customizations to your theme or had one built, it’s best to test its mobile readiness with this Google tool even if there haven't been tweaks made.
Remove password protection. If you’re still getting your product pages created and sorted, you might want to wait to unlock your store to the public and search engines. But if your store is password protected, search engines won’t be able to see beyond your homepage and crawl or rank your pages on their search engine results page.
Be on a paid plan. While stores on free trials can be crawled and indexed, if you’re not on a paid plan you’re going to put all this work and not see the fruition of your efforts once your trial is over as waiting for a new store to rank will take longer than 14 days.
Once you’ve confirmed all of these are in place, you’re good to go. Use this SEO guide to improve your store's organic traffic and visibility in search engines like Google and Bing.
Technical SEO
Technical SEO is the under-the-hood type of SEO. Like the fresh engine oil that keeps a car running, it often can’t be seen but can dramatically improve search performance of your website.
Technical SEO ensures that your website is optimized for search engine crawlers, has good page speed, and is mobile device optimized.
What to Ask Any SEO Company Before Hiring Them
Ask up-front for examples of reviews and case studies that prove success. You should also additionally ask the following questions:What’s in my current contract? Re-read the contract. What does it include? When does it end?
What’s the process if I cancel? Sometimes you won’t gain access to your website or you’re tied into a contract you didn’t know had an end date.
How will we communicate and how often? Set expectations early, otherwise you’re setting yourself up for disappointment.
Do I have full access to my site and Analytics/Adwords accounts? It’s helpful to know who has FTP access, CMS access, Analytics access, and AdWords access.
Will I own my website? Many SEO companies have website ownership clauses built into their contracts. For example, some will build “free” websites, but if you leave your contract early you lose all rights to it (We, of course, don’t do this. When you buy a website from us, it’s yours from day one).
Do you provide guarantees? A good SEO company doesn’t. Because of all the moving parts and because each website is different, it’s impossible to guarantee results. If you talk to a company that does, you need to back away as quickly as possible!
Have you done work like this for companies similar to mine? This is crucial. Different industries have different nuances and SEO requirements, which means you need to find an SEO provider that knows your specific industry backward and forwards.
What contracts and options are available? How do I determine the right budget? It depends on your starting point, goals, competitive landscape, and internal capabilities. No one size fits all—there are no cookie cutter solutions, at least not from the best companies.
What are all your fees and payment options? Be sure you know every single aspect of how you’re going to pay for what SEO costs. Otherwise, you might have work withheld because you “didn’t pay.”
Work with Our SEO Company to Grow Your Business
So if you’re trying to choose the best SEO company (or best local SEO company), you have to ask yourself—how do I want to appear on the web? Do I want people to think of my company as a scam because my marketing people are a scam? Or do I want my site to be a reflection of my business? If you’re interested in the latter, contact us and our SEO experts today.
Best SEO Services in Singapore by Stridec
Stridec is a proven SEO agency that have helped many recognised brands and major corporations, as well as small and medium-sized businesses, achieve stellar SEO performance to drive their growth objectives, bringing them more traffic, customers and revenue in the process. Our team of Singapore SEO experts and consultants have years of experience with business SEO service and know exactly what works and what doesn't, so that you can get the SEO results that you desire in the shortest time possible.
If you're in need of a credible and results-oriented Singapore SEO agency to bring your online presence to the next level, Stridec is the right SEO partner for you. Talk to us today.
Why is SEO important for your business
e. your website) over time.
And the best part is:
The value increases over time, so the more sustained your commitment to SEO, the better your results in the long run.
SEO gives your business credibility
It has become a societal norm in today's world that whenever someone needs a product or service, the first action would be to "google for it".
The cool thing about being visible to users whenever they search for a product or service related to your business and your website shows up among the first few search results, your brand is instantly recognised as an authority in your industry or field of expertise.
This association immediately makes you and your business more credible and trustworthy than other competitors, even if they are more established than you.
Such a perception cannot be forced or faked, and can only be earned through a disciplined SEO process to get your website onto the first page of Google search.
Now, imagine that the top search results related to your trade are all throwing up your competitors' websites, and grabbing the lion's share of all the search traffic. How would that make you feel?
If you don't want to lose any more search traffic and potential customers to others, take action on performing SEO for your business now.
SEO lets you achieve more with your money
Many times, you may be tempted to take short-term actions such as running PPC ad campaigns such as Google Ads to generate immediate traffic and eyeballs to your website.
However, with cost-per-click (CPC) constantly on the rise, you'll end up having to pay more and more to sustain and meet your lead generation or customer acquisition objectives.
Moreover, the majority of clicks for any search terms still land on organic search results, rather than paid ads.
On the other hand, with the right strategy and disciplined execution, SEO allows you to generate more leads and sales over time without incurring additional costs.
A strong ranking at the top positions on Google search results will give you the most bang-for-buck for your digital marketing budget.
Therefore, SEO is the holy grail and ultimate digital marketing strategy for creating an automated and everlasting funnel for continuous traffic to your website.
Best SEO Singapore Agency with Proven Results
When it comes to search engine optimization, results don't lie.
We believe that the best way to prove our SEO prowess is to demonstrate the ranking results of our own website on Google search.
We walk the talk and are ourselves ranked on the first page of Google search results for a good chunk of seo related keywords including:
seo singapore
seo service
seo services
seo marketing singapore
best seo singapore
seo agency
seo company
seo company singapore
seo consultant singapore
But wait, that's not all...
As an established e-commerce consultant in Singapore and across Asia, we are also ranked at the top of Google for e-commerce related keywords like:
ecommerce agency
ecommerce consultancy
ecommerce seo company
ecommerce consulting
ecommerce marketing agency
ecommerce solutions provider
What this means is…
We know exactly what works and what doesn't when it comes to SEO.
Hence, we are ruthlessly efficient about our SEO approach so that every action we take will produce the maximum results and move you up the search rankings faster.
This ensures that you get ahead of your competition and dominate your market in the shortest time possible.
What Makes Us Different from other SEO companies?
Unlike other SEO agencies, we know what works and what doesn't when it comes to search engine optimization, because every recommendation or action that we provide our clients, we tried and did it to ourselves first.
We are also very particular about the long term stability and sustainability of your website's ranking performance.
So we focus on tactics that give your website a cumulatively strong foundation over time that is less susceptible to the constant Google algorithm updates.
Good SEO practice is also about providing your target audience a good user experience. As such, we also look into and advise accordingly areas of improvements needed on your website and make it more appealing to site visitors, thereby increasing your conversion rate.
Why improve your SEO?
Nothing is more important than a good search engine ranking. Improve the visibility of your website and your online presence.
Natural referencing is a discipline that is constantly being updated.
A well done SEO improves the natural traffic of a page from a search engine like Google. Improving your SEO with the help of an expert’s knowledge means gaining visibility in search results.
Increase brand visibility ;
Improvement of the website popularity ;
Getting more traffic ;
Increase in the rate of customers and sales ;
High long-term profitability ;
As most business owners, you probably heard of the benefits SEO can provide for most businesses.
You probably understand how important it is to grow your business online.
So, what is an SEO company?
SEO is quite complex. Browsing for an SEO agency can also be quite confusing since you won’t be able to tell a good agency from a bad one. With all the hype, it’s obvious most business owners have encountered many SEO agencies in the past.
Even if the agency talks about their service, what they do and what you can get from it, you might still find it hard to fully grasp what those companies do, especially with all the complex vocabulary.
SEO agencies generally provide a wide range of services, here are a few:
Let me summarize what SEO companies do in a nutshell with this little diagram:
What do SEO Companies Offer?
SEO companies offer services that helps you optimize your search engine results which in turns helps you improve your visibility online.
Search engine optimization is about changing your website, its design, creating & optimizing your content and generating links back to make sure you appear in the search engine results.
The more optimized your website and content is, the more search engines like Google are likely to rank your website on the first pages of the search engine results (keywords or phrases relevant to your business) you are trying to appear for.
One of the biggest benefit to work with an SEO agency rather than having someone internally is that they have experience generating results for companies like yours.
SEO experts (not all of them) know what works and what doesn’t to make your brand appear in search engines such as Google, Bing or Yahoo.
Most SEO agency have a team of SEO experts that have a wide range of combined experiences. This combined experiences can be extremely valuable because they know exactly what to do to generate results efficiently.
Website auditing
Tailored SEO strategy
Website speed optimization
Content marketing creation
In summary, they can help you create the right SEO strategy and then take care of implementing it for you. The best SEO agencies will work with you constantly to generate results. They will treat your business as their own, meaning they will be extremely dedicated to your business.
The goal of an SEO agency is to generate the best results based on your goals. Your goals could be generating a strong return on investment or gaining as much visibility as possible. The SEO team will be there to see your goal through.
How can they achieve such results? It’s a combined work of all their experience to make the right decisions and a relentless attitude to always find ways to improve & understand what worked and that didn’t.
At least, this is our attitude at K6 SEO Agency because we want you to get as much as possible from our work with you!
What are the true benefits of working with an SEO company?
Working with an SEO company has tons of benefits for your business because search engines are some of the most visited websites online which means you can gain a lot of visibility.
Here are the three most known ways an SEO company can help:
#1 – Improving Your Search Engine Results
A solid SEO company will be your best ally when it comes to increasing your website’s ranking on search engines such as Google. With current knowledge, strategies and tools, an SEO company will be able to optimize your website to increase its authority on search engines.
The first step for an SEO agency is to do keyword research. This phase of the SEO process is really important because targeting the right keywords can attract the right audience to your website.
After this phase, they will also optimize your site architecture to let search engines crawl your website results. This means that the search engines will be able to see the pages on your website.
Your SEO company will be able to find which modifications are needed your site design & content to help your search engine rankings and help you implement those chances efficiently.
In summary, the higher you rank for your desired keyword, the more you will attract the right prospects who will have a high chance of becoming your customers.
#2 – Attracting The Right Target Audience
The goal of an SEO company is not to bring you any visibility, they want to target high intent keywords. High intent keywords are keywords your target audience might search that would signal that they are truly interested in what your company has to offer.
For instance, if at K6, we rank for “Facebook ads agency” rather than “Facebook sexy video”, we are much more likely to generate leads and sales from the first keyword than the second one.
This is what we call high intent keywords, keywords that are aligned with your products & services to bring relevant traffic.
In addition, as you bring more traffic to your website through the relevant keyword searches, you are much more likely to generate sales and leads. You could have 10,000 visitors through a low intent keyword and would make more money from 100 visitors with a high intent keyword.
According to Moz, the first page of Google captures 71% of search traffic clicks and has been reported to be as high as 92% in recent years.
Google is really good at showing to people what they are looking for. In other words, if you match your content with the intent of people, you will get a lot of quality traffic.
#3 – Trackable Results to Measure
Although the ranking for high intent keyword is the essence of SEO, it’s also important to know where results come from. It’s how we’re able to optimize and focus more on certain keywords overtime. SEO is easily trackable which can truly help you improve over time.
No matter what an SEO company has done in the past, your new SEO agency can help you generate strong results. In fact, you can ask your SEO company to send you a monthly report of the improvements in your ranking, the words you rank for and much more!
This can be extremely helpful to further understand what people search for when they want to learn more about your company.
By asking your SEO company for a monthly analytics report on your SEO campaigns, you can better understand how the SEO services provide value for your business.
It’s important to ask your SEO company to give you such information because it provides a breakdown of your results.
Having an SEO company that explains well what they are doing is extremely important to make sure you understand what is going on.
This gives you control in knowing if you are generating satisfying results for your brand. You might find traffic volumes, keyword rankings, traffic sources, revenue generated, and much more.
What are SEO Services?
SEO services are quite vast but they represent the process of optimizing the pages of your website and its backlinks to increase your search engine rankings.
The SEO company provides such services for his client to rank on the first page of the search engine results page (SERP) in order to generate traffic for relevant keywords to their products and services.
In such SEO services include not only the strategy of changing certain things on your website but also doing it for you in order to help you rank higher for your desired keywords.
Knowing what an SEO company is and the benefits of working with one, let’s talk about the services they offer in more specifics. What do SEO experts do?
The job of an SEO expert is to analyze your website ranking and one of your competitors to find the relevant keywords you should rank for.
They then help you make the necessary modifications to get you to generate traffic from the searches of those keywords. The best way to fully grasp what they do is to understand the services they usually offer.
#1 – Website Analysis & Audit
Most SEO companies will begin working with your company by doing an audit of your website and your current SEO rankings. This includes:
Looking at your site’s architecture to make sure it appears in the search engines
Figuring out for which keywords your website ranks for
Analyzing the speed of your website
And much more
This helps the SEO company determine the low hanging fruits of your current website’s ranking. Those low hanging fruits can be weaknesses or strengths.
For example, maybe your website is extremely slow, then they could turn your weakness into a strength. On the flip side, you could already rank well for a desirable high intent keyword and they could capitalize on that in their SEO strategy.
The final step of the SEO audit & analysis is to look at who your competitors are in terms of SEO and what their strategy is. This will them a good idea of what they can do rapidly to get you up to par and eventually gain better results than them.
This phase also helps your SEO company understand who your target audience is and what they are searching for. In the SEO strategy, this will enable your SEO company to get tons of relevant keyword & content ideas in the future.
In summary, by better understanding your business and its competitor’s SEO rankings, your SEO company will be able to create a strong & pandemic-proof SEO game plan & strategy.
#2 – SEO Game Plan & Strategy
The analysis and audit gave us a good understanding of which keywords to aim for and who your target market is.
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Additional tactics they may use to help a company improve its ranking and online brand include placing links throughout the internet that lead back to the company’s website, developing original content, managing pay-per-click advertisements and designing new websites or social media pages.
Benefits of SEO Firms
When a small business hires an SEO firm, they may reap a wealth of intentional and even unanticipated benefits.
A successful SEO campaign can result in improved search engine rankings that drive new, organic traffic to a company’s website.
This new traffic, especially if combined with website design services and the right content and landing pages, can lead to many conversions, meaning a growing number of paying customers and an increase in revenue.
Because SEO firms specialize in online marketing and branding, many offer public relations and brand management services that improve a brand’s reputation across social media pages, search results, and even third-party websites that contain online reviews.
Additionally, SEO firms can help companies specifically target the right customers for their brands using data such as demographics, location, and buying habits.
Strategies such as email marketing and social media campaigns can deepen customer engagement and even use automation to save companies time while still increasing website traffic and profits.
What to Look for in an SEO Firm
When you’re looking for the right SEO firm for your small business, you’ll likely want to find one that has experience working with your industry and offers multiple service lines and comprehensive strategies that meet your company’s unique needs.
Depending on your industry and online branding, you may want to look for an SEO firm that:
Offers multiple SEO strategies such as local and international SEO
Provides specific eCommerce strategies including Amazon SEO
Has pay-per-click management experience across a variety of popular sites
Is experienced in social media marketing
Offers brand management services with a transparent, systematized approach
Provides detailed and easily accessible reporting to keep its clients up-to-date on exactly how their money is being spent and the progress being made
Takes the time to understand and research your company and competition to develop the best keywords
Focuses on conversions and delivering a high ROI
Offers services at a price that fits your budget
Doesn’t require overly long contracts
The Cost of SEO Firms
Depending on factors such as where the firm is based, its size and level of experience, the cost of SEO firms can vary significantly.
Many firms charge an hourly rate, and prices can range from below $25 an hour to more than $300 an hour.
Typically, firms that charge as low as $25 an hour are based outside of the United States, such as the several on our list headquartered in India.
Most often, firms do not post their prices directly on their website and require potential clients to call or email them for a consultation.
Typically, however, this includes an introduction to their services such as a free website audit to show how they believe the company’s rankings could improve.
Many firms with high-quality, comprehensive strategies or exceptional levels of expertise in certain industries may charge anywhere from $100-$200 an hour.
Some may offer month-to-month or longer term contracts, and some may also price their services in packages that include a specific number of keywords or content creation services per month.
SEO should never be an afterthought even though the return is not immediate.
To rank first in a Google search result, your store's content needs to match a potential visitor's intent.
Optimizing your site for SEO can feel intimidating and tedious, but really it’s all about understanding how search engines work and how searchers use them and implementing that insight into your pages copy, then methodically running through some completely accessible backend tinkering.
We've put together a step-by-step guide to optimizing your Shopify store—no SEO experience required.
Why is SEO so important?
1. The majority of traffic comes from organic search
If you don’t have an SEO strategy for your store, you might be missing out on traffic and revenue.
Online stores can expect 35% of total traffic to come from search engine results pages and 33% of revenue from this organic traffic making it the marketing channel that can produce the highest traffic and revenue, according to Wolfgang Digital.
2. Paid advertising costs are increasing and SEO is “free traffic”
If you’re generating most of your sales through paid advertising channels like Facebook or Instagram, this can eat into your profit margins. Although generating organic traffic takes time, it should eventually become your best acquisition channel which makes its costs sustainable.
Putting work in to increase organic traffic through SEO may cost you time and effort, but its compounding effect makes organic traffic the best value for money channel to produce customers.
3. Ranking first in search engines can get you up to 30% more daily traffic
There’s a joke in the SEO world that if you wanted to hide a dead body, you’d put it on page two. That’s because being in first place gets the most clicks—disproportionately so compared to ranking in 11th position.
If you happen to have a page that is performing well for organic traffic even without having done any optimizations for search, the likelihood is you can improve the page to bring more traffic, sometimes with the smallest tweaks.
Before you start: Essentials to improve your Shopify SEO
There are a few vital things you need to set up before jumping into improving your Shopify store’s SEO. These are:
Purchase a custom domain. Simply put, your store needs its own domain to succeed in SEO. Custom domains create more trust with potential shoppers clicking through from search engines and they’re also more memorable. If you still have brandname.myshopify it’s time to upgrade to a custom domain like brandname. You can pick up a custom domain for anywhere between $10–$20 a year. If you need help, we have a resource on how to choose a domain name for your store.
Ensure you have Google Analytics installed on your site. Google Analytics is free to install on your website and lets you see how much traffic and what it does on your site. Learn how to set up Google Analytics on your Shopify store.
Ensure you have Google Search Console installed on your site. Google Search Console gives you insight into what pages rank for which queries, where they rank, and how many clicks you get amongst other useful insight. Learn how to set up Google Search Console on your Shopify store.
Have a mobile ready theme. Shopify offers a handful of free themes and they are built with Responsive Web in mind out of the box. If you’ve made any customizations to your theme or had one built, it’s best to test its mobile readiness with this Google tool even if there haven't been tweaks made.
Remove password protection. If you’re still getting your product pages created and sorted, you might want to wait to unlock your store to the public and search engines. But if your store is password protected, search engines won’t be able to see beyond your homepage and crawl or rank your pages on their search engine results page.
Be on a paid plan. While stores on free trials can be crawled and indexed, if you’re not on a paid plan you’re going to put all this work and not see the fruition of your efforts once your trial is over as waiting for a new store to rank will take longer than 14 days.
Once you’ve confirmed all of these are in place, you’re good to go. Use this SEO guide to improve your store's organic traffic and visibility in search engines like Google and Bing.
Technical SEO
Technical SEO is the under-the-hood type of SEO. Like the fresh engine oil that keeps a car running, it often can’t be seen but can dramatically improve search performance of your website.
Technical SEO ensures that your website is optimized for search engine crawlers, has good page speed, and is mobile device optimized.
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